Kutie Kups by Jazwares.
As a key member of the BlueJ Innovation Team, I helped spearhead the creation of “Kutie Kups”, an internal IP developed entirely in-house and successfully brought to market. I was responsible for defining the core play pattern and mechanical functionality, while setting the creative vision that informed the brand’s unique identity.
We Were inspired by K-Cups and ran with it.
I had the pleasure of brainstorming with many other artists in transforming an everyday appliance into a toy for children.I was a Product Designer on this item and had gone through with making prototypes and models for New York Toy Fair 2023 where I showcased my hand painted models.
I Sculpted and painted looks-like models for New York Toy Fair.
FINAL PRODUCT
Following leadership approval, our new IPs are handed over to the Jazwares Girls team for development. This collaborative hand-off allows for creative refinement of the aesthetic while ensuring the original play mechanics and features are preserved.